Name: B. D Bajaj
Working Experience : 38 years+
Designation:Founder, Chairman & Managing Director
Responsibility : To monitor the Company’s Smooth Functioning and Policy making.
Experience :He initiated his First Project in 1981 by setting a manufacturing unit of Biscuits and Cookies under the brand name of “Bajaj Food Products Limited”. This company was built over 1 acre of land in a prime property in Haryana.
His vision and zeal to deliver Excellent Customer Satisfaction by delivering a great product helped him to establish a Solid and Loyal Customer Base in just 5 years.
After the huge success of his first project, he established 2 more plants in 1986 and 1990 respectively. To cater to the increasing demand and supply requirements, these units were bigger in size and better in technology.
To explore new horizons and scale even greater heights of success, he moved to Delhi in 1995. He established a GLS manufacturing unit in Delhi and his brain child – Brand “BTL” came into existence.
BTL was a runway Success in the Lighting industry. This could be attributed to his brilliant marketing strategy and his focus on providing cutting edge quality products.
He passed on the same zeal for work and values to both his sons.
The Success continued for years to come while he continued to observe and integrate all the changes in the lighting Industry from GLS lamps to LED Lamps.
He sanctioned and invested in the proposal of Diversification in Led TV, Appliances and other Consumer Durables product bought to him by his elder son.
From 2013, a new era of growth started with the vision to give India the next Big brand in Consumer Electronics. Since then, our approach has been increasingly organized and systematic in its methods and execution.
This was done with the vision to build and sustain a brand that symbolizes Trust with BTL.
Under his guidance as Managing Director, our Company continues to expand and scale new heights of success every year.